送交者: mangolasi 于 2006-4-27, 11:02:45:
回答: 新兴交叉学科: 行为经济学, 神经经济学....... 由 Latino2 于 2006-4-27, 08:43:30:
had a neo-classical explanation: You have mortgage, kid's college tuition, utility bills etc to pay, which is not worth modifying if your income doesn't change dramatically. So a little lost in income will be amplified in your disposable income (after those mortgage etc). Hence you are not willing to take little risk. However, if you can have great grain with the potential of great lost, then in this case, modifying your mortgage etc seems worthy. Then your lost in income can be moderated.
"有时又愿意奉献自己全部身家,而不需要明确的回报"--simple, if your utility depends not only on your own satisfaction, but on an organization's.